http://www.techcrunch.com/2008/12/22/the-state-of-the-twittersphere-hubspot-edition/
@mitchjoel: The line-up for TED 2009... it's very impressive: http://is.gd/d5Fy
@LayersMagazine: Hey all of you Flash users...here is a new tutorial 4 u! Flash CS4 Deco Tool by Tom Green - http://budurl.com/p3cw
I'm sure there is more, but this is all I have time for ;)
Merry Christmas Everyone!!
Tuesday, December 23, 2008
Tuesday, December 16, 2008
Blogger for Hire
I'm currently listening to a discussion on paid blogging - @Genuine's show w @tedmurphy, @centernetworks, @chrisbrogan , @geekmommy on http://bit.ly/cF4C
http://socialspark.com/ - @socialspark also there
Talking etiquette and why paid blogging is good... but only if you're honest about being paid. I think you can listen to it at the link above. Some really interesting info about the power of "Mom's", controlling .83 cents of every dollar spent by U.S. Families. Also how the Kmart blogging campaign is being put together, how the bloggers were selected etc. A little risky for some bloggers - $500, rep vs. payment, how to make it worth it for them and create the case studies for future companies to show them that it's worth it to do this type of thing and so the bloggers can be paid more for their services.
I might have to listen to this again, just to catch up with who's talking when :p
Sounds kind of like there is more controversy about no follow than actually paid blogging.
http://socialspark.com/ - @socialspark also there
Talking etiquette and why paid blogging is good... but only if you're honest about being paid. I think you can listen to it at the link above. Some really interesting info about the power of "Mom's", controlling .83 cents of every dollar spent by U.S. Families. Also how the Kmart blogging campaign is being put together, how the bloggers were selected etc. A little risky for some bloggers - $500, rep vs. payment, how to make it worth it for them and create the case studies for future companies to show them that it's worth it to do this type of thing and so the bloggers can be paid more for their services.
I might have to listen to this again, just to catch up with who's talking when :p
Sounds kind of like there is more controversy about no follow than actually paid blogging.
Saturday, December 13, 2008
Mr. Momconomy
I just finished watching Mr. Mom and had a flashback the early 1980's. It wasn't really a surprise, but it still struck me how the troubles of that time reflect the same economic troubles we're having today. The decrease in car sales, the lack of employment... the way fashion was reflected in style of curtains in the house(all those ruffles are disturbing!).
Part of the beauty of Mr. Mom, for me anyway, is that its plot line includes an advertising agency and a campaign for Schooner Tuna. Have we reached the point where we should expect companies selling us goods to discount their products? Are we in a
Mr. Momconomy?
Columnist Nick Falsone wrote a story about a local company that's applying Mr. Momconomy tactics. Humphries: Schooner Tuna - the tuna with a heart. Will these tactics work a second time around? If you ask me, I say yes - but not for expanding their market share. If high quality product prices become comparable to lower end products, people might be more likely to buy them - I would, but when the price went back up I'd go back to the other brand. But this brand isn't after me, I'm too cheap, they're trying to keep their original market share... and keep them loyal.
What do you think? If more companies did this would it really make a significant difference to the people who really need it? Would regular brands, not high quality brands, apply this successfully - could they afford to? if so for how long?
Part of the beauty of Mr. Mom, for me anyway, is that its plot line includes an advertising agency and a campaign for Schooner Tuna. Have we reached the point where we should expect companies selling us goods to discount their products? Are we in a
Mr. Momconomy?
Columnist Nick Falsone wrote a story about a local company that's applying Mr. Momconomy tactics. Humphries: Schooner Tuna - the tuna with a heart. Will these tactics work a second time around? If you ask me, I say yes - but not for expanding their market share. If high quality product prices become comparable to lower end products, people might be more likely to buy them - I would, but when the price went back up I'd go back to the other brand. But this brand isn't after me, I'm too cheap, they're trying to keep their original market share... and keep them loyal.
What do you think? If more companies did this would it really make a significant difference to the people who really need it? Would regular brands, not high quality brands, apply this successfully - could they afford to? if so for how long?
Monday, December 8, 2008
The Daily Follow = awesome
Tight for time today, so sorry for the short post :P
Short and sweet - go here:
http://dailyfollow.com
I'm now following @LukeWilson - hey, no judgment!
Short and sweet - go here:
http://dailyfollow.com
I'm now following @LukeWilson - hey, no judgment!
Thursday, December 4, 2008
Welcome to SMMutterfly
An enthusiastic believer in Social Media Marketing, this blog will be my ramblings about the topic. I hope you all, whomever you are, will let me know what cool stuff you know - what's worked, what's new and what's on it's way. I hope that exploration, reading and community involvement will help me understand this wonderful dynamically evolving area of the web. Follow me on twitter @SMMbutterfly
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