Blogger for Hire

I'm currently listening to a discussion on paid blogging - @Genuine's show w @tedmurphy, @centernetworks, @chrisbrogan , @geekmommy on http://bit.ly/cF4C

http://socialspark.com/ - @socialspark also there

Talking etiquette and why paid blogging is good... but only if you're honest about being paid. I think you can listen to it at the link above. Some really interesting info about the power of "Mom's", controlling .83 cents of every dollar spent by U.S. Families. Also how the Kmart blogging campaign is being put together, how the bloggers were selected etc. A little risky for some bloggers - $500, rep vs. payment, how to make it worth it for them and create the case studies for future companies to show them that it's worth it to do this type of thing and so the bloggers can be paid more for their services.

I might have to listen to this again, just to catch up with who's talking when :p

Sounds kind of like there is more controversy about no follow than actually paid blogging.